Quest Nutrition is a line of protein bars, protein powder, and guilt-free snacks. Quest has recently been expanding their line to include chips, cookies and other indulgent snacks to appeal to a wider audience as opposed to exclusively athletes. Given this change in their target audience, I explored a visual identity that was more playful and friendly rather than the corporate and athletic current identity.

2022, Maryland Institute College of Art

Advisor: Juhi Vishnani

I redesigned the Quest logo to have a rounded, more welcoming look than the current logo, which felt rigid and serious.